Exciting news in the world of beauty and wellness: Kim Lim has just announced her second pregnancy! This exciting update has fans buzzing, but that’s not all. To mark this special time, she’s launched a campaign dedicated to celebrating motherhood, with a special focus on supporting single mothers. As part of the campaign, Kim is […]
Exciting news in the world of beauty and wellness: Kim Lim has just announced her second pregnancy! This exciting update has fans buzzing, but that’s not all. To mark this special time, she’s launched a campaign dedicated to celebrating motherhood, with a special focus on supporting single mothers.
As part of the campaign, Kim is giving away four vouchers worth up to $988 each to expectant mummies giving birth from August 2024 to January 2025 – which you can sign up for here. These vouchers include treatments from illumia and Papilla, along with premium skincare from illumia Skin. Talk about an amazing treat!
Expectant mothers often face a whirlwind of changes, both physically and emotionally. For those looking to better prepare their skin for these changes and ensure their bodies are in better condition for childbirth, self-care therapies like these can be a game-changer.
But that’s not all—they’re also ideal for postpartum recovery. New mummies can kickstart their wellness journey. From bouncing back to prepregnancy figures to realigning post-birth pelvis and addressing postpartum hair fall or thinning concerns, this campaign has it all. You’ve got to admit that Kim has thought it all for new mummies to nurture themselves through every stage of motherhood.
But this campaign isn’t just about fabulous giveaways. In addition to the vouchers, Kim has curated a Baby Care Kit – including milk powder, diapers, and milk wet wipes – specifically to help ease the burdens of single mothers. It is not much and provides only temporary relief. Yet, one must acknowledge that this reflects Kim’s heartfelt desire to support single moms.
Photo courtesy of illumia
While Kim is no stranger to women empowerment and charity work — her recent one for the elderly staying at Boon Lay, this campaign marks the first time she has openly focused on single mothers. Her decision to highlight and support single moms stems from her personal experience; not as a single mother, but as a single mother with strong support. Having known firsthand how it feels to be cared for as a single parent, it is no wonder she hopes single mothers around can experience some semblance of support too.
Perhaps that explains why Kim was deeply involved in curating the giveaways, ensuring that these vouchers and care kits truly reached the right audience.
This campaign is expected to create a buzz—and rightly so. Instead of waiting for social structures and safety nets to catch up, those who can make a difference should step up. Kim is doing just that, bridging the gap and reminding us all that motherhood, in every form, deserves to be celebrated and supported with love and compassion.
